Talk Like TED
从以前翻译相关的技术文章开始，我就觉得西方人在行文上有些啰嗦，这本书更是特别典型。以 How to read a book 的方式，前序就完整的讲完了整本书的结构。
Unleash the Master Within
In chapter 1 you’ll learn how to unleash the master within by identifying what it is that you are truly passionate about. You will read about research—never published in the popular press—that explains why passion is the key to mastering a skill like public speaking.
Master the Art of Storytelling
Chapter 2 teaches you how to master the art of storytelling and why stories help your listeners get emotionally attached to your topic. You’ll learn about new research that shows how stories actually “sync” your mind to those of your audience, allowing you to create far deeper and more-meaningful connections than you’ve ever experienced.
Have a Conversation
In chapter 3 you will learn how TED presenters exhibit body language and verbal delivery that is genuine and natural, almost as if they are having a conversation instead of addressing a large audience. You’ll also meet speakers who spent 200 hours rehearsing a presentation and learn how they practiced. You will learn techniques to make your presence and delivery more comfortable and impactful.
Teach Me Something New
In chapter 4 we explore how the greatest TED presenters engage their audiences with new information or a unique approach to an area of study.
Deliver Jaw-Dropping Moments
Chapter 5 is about delivering jaw-dropping moments, highlighting those speakers who carefully, consciously design and deliver “wow” moments their audiences are still talking about years later.
Chapter 6 addresses the sensitive but important element of genuine humor—when to use it, how to use it, and how to be funny without telling a joke.
Stick to the 18-Minute Rule
In chapter 7 I explore why the 18-minute TED presentation is the ideal length of time to get your point across.
Paint a Mental Picture with Multisensory Experiences
Chapter 8 covers the importance of creating vivid, multisensory experiences so your audience can recall the content more successfully.
Stay in Your Lane
In chapter 9 I emphasize the importance of staying in your own lane, the ultimate key to being a genuine, authentic speaker whom people feel they can trust.